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一、市场概述4月份,济南两次房展会的火爆开幕促使济南楼市迅速升温,市场交易火爆,宏观调控弥漫在楼市的沉寂一扫而光。4月份开盘销售的项目不多,但是许多新项目集中进行了形象展示,开始接受客户咨询,成交量明显上涨,在房展会上咨询的客户也是络绎不绝。在市场营销方面,各楼盘纷纷把握时机加强推广力度和企业形象宣传。为了配合房展会和五一黄金周对商品房的销售促进,大多楼盘均大力投放了报纸广告,在各主流报纸中可以充分感受到4月份楼市的火爆气氛。
I. Overview of the Market In April, the hot opening of two 房房 exhibitions in Jinan prompted the property market in Jinan to rapidly heat up with hot market transactions. The macro-control was filled with silence in the property market. There were not many projects open for sale in April. However, many new projects focused on the image display and started to receive customer inquiries. The transaction volume has obviously risen. There is an endless stream of customers consulting at the exhibition. In marketing, all real estate have to seize the opportunity to strengthen promotion and corporate image promotion. In order to tie in with the 房展 and May Day Golden Week on the promotion of commercial housing sales, most of the real estate are vigorously put the newspaper ads in all major newspapers can fully feel the hot atmosphere of the property market in April.