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我国的新闻期刊在期刊阵营里整体风格比较严肃,其促销活动十分重要。应该实行整体发行策略,努力提高订阅发行量、组建高效发行网络,这样,国内新闻期刊才有望提高发行量,摆脱“小众”的尴尬处境。
China’s news journals in the journals camp overall style more serious, and its promotional activities is very important. The overall issuance strategy should be implemented, efforts should be made to increase the subscription circulation and establish an efficient distribution network so that the domestic news journals can only hope to raise circulation and get rid of the embarrassing situation of “minority ”.