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在29届奥运会即将来临之际,各企业愈发打算借着这股奥运之东风,狂热地进行着自己的奥运营销。日前,北京奥组委法律事务部的官员们对企业们发出“警告”:
As the 29th Olympic Games is approaching, enterprises are increasingly planning to use their Olympic traditions to fanatically pursue their own Olympic marketing. Recently, BOCOG Legal Services officials issued a “warning” to the companies: