随着互联网的发展和企业竞争的日益剧烈,企业面临的营销环境日趋复杂,产品、价格、促销等三大营销策略已经难以取胜,渠道变革和创新越来越受到企业关注和重视。本文首先介绍目前一些企业渠道面临的困境,分析其原因,提出渠道创新的一些对策建议。 With the development of the Internet and the increasingly fierce competition among enterprises, the marketing environment faced by enterprises is becoming increasingly complicated. The three marketing strategies such as product, price and promotion have been hard to win. Channel reform and innovation have drawn more and more attention and attention from enterprises. This article first introduces the current difficulties faced by some enterprise channels, analyzes its causes and puts forward some countermeasures and suggestions for channel innovation.