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针对不同性别消费群体的广告具有不同的文体特点。本文选取了男性和女性护肤品的中文广告,以功能语法中的人际功能理论为框架,通过对语气系统和交际方式两方面的分析,考察护肤品广告文体特征的性别差异。
Advertising for different gender groups have different stylistic features. This article chooses the Chinese advertisements of male and female skin care products. Based on the interpersonal function theory in functional grammar, this paper analyzes the gender differences of stylistic features of skin care products through the analysis of both the tone system and the communicative approach.