有人做过研究，一般人看广告，5个人中有4个只着标题。因此——人们常用“题好一半文”这句话，赞许文章标题的作用。我们每天读报都要先看标题，听广播先听提要。好的标题象一双传情达意的眼睛，印在报面，跃然纸上；那干巴巴、呆头呆脑的题目．往往会把读者的兴趣赶跑。看一 Some people have done research. Most people look at advertisements. Four out of five people have headlines. Therefore - people often use the phrase “having a good half of the text” to praise the role of the title of the article. We read the newspaper every day to see the title first, listen to the radio first to listen to the summary. The good title is like a pair of emotions in the eye, printed on the paper, leaps and bounds; that dry, dumb topic. Often the reader’s interest is driven away. See one