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约翰·沃纳梅克的零售巨头身份早已被人忘记,但很多人对他的一句广告评语却记忆犹新:我知道我的广告费浪费了一半,糟糕的是,我从不清楚是哪一半。在美容化妆品行业,浪费的广告费恐怕也在一半以上,广告设计师和企业老板都在抱怨,可问题从来没有得到
John Wernermeck’s retail giants have long been forgotten, but many people have a fresh memory of his ad comments: I know I wasted half of the advertising costs, worse, I never know which half . In the cosmetics industry, I was afraid more than half of the wasted advertising costs, advertising designers and business owners are complaining, but the problem has never been