《从精英文化到大众传播——明代商业出版研究》,张献忠著,36.8万字,2015年由广西师范大学出版社出版。商业出版是一种以盈利为目的的文化传播方式,该书从历史学的角度结合新文化史、传播学等理论方法,对明代商业出版的变化过程以及商业出版与社会文化的相互关系等问题进行了深入探讨,实现了研究视角的转换,成为此类研究的 “From the elite culture to the mass media - Ming Dynasty commercial publishing research”, Zhang Xianzhong, 368 words, 2015 by Guangxi Normal University press. Commercial publishing is a profitable way of cultural communication. From the perspective of history, this book integrates the theories and methods of new culture history and communication science to discuss the changing process of commercial publishing and the interrelationship between commercial publishing and social culture in the Ming Dynasty Conducted in-depth discussions, to achieve the conversion of research perspective, become such research