论文部分内容阅读
民间艺术是我国传统文化灿烂丰富的宝藏,是一个民族和国家的精神文化象征。市场经济的繁荣发展,民间艺术产业化发展成为一种需求初见端倪,传统的手工业在当今社会需得到更好的传承和保护。文章通过对“谭木匠”品牌内外的分析,提出产业品牌和经营的关键在于塑造品牌和设计创新。
Folk art is a treasure of our country’s traditional culture and is a spiritual and cultural symbol of a nation and a country. The prosperity and development of the market economy, the development of folk art industry has become a natural demand, the traditional handicrafts in today’s society need to be better inheritance and protection. Through analyzing the inside and outside of “Tan Carpenter” brand, the article puts forward that the key of industrial brand and management lies in shaping brand and designing innovation.