动画艺术介入广告产业,给广告业带来新的革命,拓展广告的表现空间和表现力。动画技术在广告中的应用可产生两个方面的效果:一是可以为广告的制作繁衍出全新的视听语言;二是可以使创作者不受外界条件的限制,毫无约束地自由地发挥想象力。 Animation art is involved in the advertising industry, bringing new revolutions to the advertising industry and expanding the performance space and expressiveness of advertising. The application of animation technology in advertising can produce two effects: one is to produce new audio-visual language for the production of advertisements; the other is to allow creators to freely exert their imagination freely and without restriction of external conditions force.