节事活动在旅游景区的市场营销战略、提升管理能力和服务水平、改善旅游设施等方面都起到了重要的作用。文章对节事活动的概念和在旅游景区管理中作用进行简要分析,并从旅游产品开发的角度出发,结合节事活动的特点,对景区节事活动开发的体系结构进行深入探讨。 Festival events play an important role in the marketing strategy of tourist attractions, improving management ability and service level, and improving tourist facilities. The article makes a brief analysis of the concept of festival activity and its function in the management of tourist attraction. From the point of view of tourism product development, this paper discusses the system structure of festival activity development in combination with the characteristics of festival activity.