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国际快时尚品牌实体店与网上销售价格一体化。可以让品牌通过线上平台扩大影响力,吸引更多消费者关注,并与线下实体店相呼应,提供一致化服务。从线下蔓延到线上,本土与国际品牌的市场争夺战从未间断,国际快时尚品牌进驻天猫发出了怎样一种信号?ZARA、优衣库等快时尚品牌是如何玩转电商的?这些对本土休闲装品牌有何启示?
International fast fashion brand stores and online sales price integration. Can make the brand through the online platform to expand influence, attract more consumer attention, and echoes with the offline store, to provide consistent service. From offline to online, the domestic and international brands in the market battle never stopped, the international fast fashion brand stationed in Lynx sent a kind of signal? ZARA, UNIQLO and other fast fashion brand is how to play the electricity supplier? These Inspiration to the local casual wear brand?