定制出版编辑策划的特点与模式研究 [摘 要] 定制出版是一种聚焦于受众的个性化需求、以特定受众的特定需求为驱动的个性化出版模式。定制出版在编辑策划方面具有选题构思专门化、策划过程互动化等特点，形成了基于品牌定制、渠道定制、专业定制、技术融合的四种编辑策划模式。[关键词] 定制出版 编辑策划 品牌定制 渠道定制 出版企业[中图分类号] G231 [文献标识码] A [文章编号] 1009-5853 （2021） 06-0028-09[Abstract] Custom publishing is a personalized publishing model that focuses on the individual needs of the audiences and is driven by the specific needs of the specific audiences. In terms of editing and planning， custom publishing has the characteristics of specialized topic selections and interactive planning process， forming four editorial planning modes based on brand customization， channel customization， professional customization and technology integration.[Key words] Custom publishing Editorial planning Brand customization Channel customi-zation Publishing enterprise定制出版（Custom publishing）是一种聚焦于受众的个性化需求、以特定受众的特定需求为驱动的个性化出版模式，具有高市场精准性特征，在数字出版时代，这种特征因大数据与云技术的介入得以放大，从而使定制出版有望成为出版企业精益变革的突破口。