IBM公司竭尽全力规划了一个实实在在的面向销售的环境,因为想使顾客或者任何一个光临该公司的人满意而去。这是从每个市场营销岗位工作细则开始的,每一条都明确规定了本职工作和顾客的联系,阐述了如何工作才能适应销售工作的需要,每个岗位在整个为顾客服务的系统中处于什么地位。甚至就在聘任员工之前,初次会见他们的时候,IBM公司就开始向其灌输公司面向销售的哲学思想。每个前来应聘求职的人都听过这样的话:“注意啦,看着我们是怎样做生意的。在IBM公司,顾客至上。如果您被公司录用 IBM has made every effort to plan a real sales-oriented environment because it wants to satisfy customers or anyone who visits the company. This starts with the working rules for each marketing position. Each article clearly specifies the relationship between the job and the customer, and explains how the job can be adapted to the needs of the sales job. What is the position of each job in the entire customer service system? status. Even before they hired their employees and met them for the first time, IBM began instilling the company’s philosophical thinking toward sales. Everyone who has come to apply for a job has heard this: ”Take care, look at how we do business. At IBM, the customer is supreme. If you are hired by the company