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招贴作为信息传播的一种重要载体,其主要任务就是将招贴中的信息准确的、及时的传达给信息的受众,以达到宣传和告知的作用。文章从研究设计师、设计作品、受众的关系出发,利用心理学和传播学的原理分析受众对招贴信息的感受和认知的过程,通过对信息传播过程的分析,研究受众的接受心理,从而指导设计师在招贴设计的过程中,应重视受众的接受心理活动,从而更好的达到信息传达的目的。
Placard as an important carrier of information dissemination, its main task is to send the information in the placard accurately and timely to the audience of information in order to achieve the role of publicity and inform. Based on the relationship between designers, design works and audiences, the article analyzes the audiences’ perception and recognition of posting information by using the principles of psychology and communication science. Through analyzing the process of information dissemination, the article studies the acceptability of audiences In the process of design of the poster, the guidance designer should pay attention to accept the psychological activities of the audience so as to better achieve the purpose of information transmission.