开发西部是当前的热门话题，讨以民多。笔者认为，在轰轰烈烈的西部大开发中，“名牌西进”应是东部地区众多名牌产品企业所关注的热点。西部地区资源富集，这些得天独厚的资源优势，更是我国国民经济发展的需要。因此，“名牌西进”大有用武之地，不仅会使诞生于东部名誉海内 The development of the western region is a hot topic at present. The author believes that in the vigorous development of the western region, “famous brand westward” should be the focus of many famous brand enterprises in the eastern region. The enrichment of resources in the western region, these unique advantages in resources, but also the needs of our national economic development. Therefore, “famous brand westward” is very useful, not only will be born in the eastern reputation of the sea