近年来随着互联网的高速发展,网络传播模式及网络舆情形态发生巨大的改变,传统的社会舆论形成方式也发生质的变化,传统媒体很难以引导舆情的发展而形成舆论,网络舆情传播呈现难以控制的无序、混乱状态。在自媒体环境中,网民具备了越来越多对互联网信息自由使用的能力,在网络舆情的产生、积聚、爆发以及对现实空间产生影响和引导舆论的过程中,网民发挥出 In recent years, with the rapid development of the Internet, there has been a tremendous change in the forms of network dissemination and online public opinions. The formation of traditional forms of public opinion has also undergone qualitative changes. Traditional media can hardly guide the development of public opinion to form public opinion. Control of chaos, chaos. In the self-media environment, Internet users have more and more capabilities to freely use Internet information. In the process of network public opinion’s emergence, accumulation and outbreak, as well as impact on real space and guidance of public opinions, Internet users play