通过对工布江达县旅游资源的分析和评价,明确旅游业的发展方向,指出高原探险旅游产品、人文景观旅游产品以及休闲度假旅游产品有助于增强该地区的旅游竞争力,强调资源依托、开发思路以及产品设计理念是工布江达县旅游产品开发过程中的重点环节。工布江达县隶属于西藏自治区,旅游资源丰富,开发潜力巨大,但是该地区目前的旅游发展水平相对滞后于同级别的其 Through the analysis and evaluation of Gongbo cloth tourism resources, it points out the direction of tourism development. It points out that the tourism products of plateau adventure, tourist products of cultural landscape and holiday tourism products help to enhance the tourism competitiveness of the region. Emphasis is put on resource support and development ideas As well as the product design concept is the key link in the development of tourism product in Gongbu County. Gongbu Jiangda County belongs to the Tibet Autonomous Region, which has rich tourism resources and huge potential for development. However, the present level of tourism development in the area lags behind that of the same level