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橱窗是商家竞争前沿的“阵地”。橱窗设计也是自我宣传最直接的展示设计,历来是商家必争之地,自然受到设计师的关注。优秀的橱窗展示设计,极大限度地吸引消费者的注意力,直至达到令其驻足的目的。 橱窗设计一般来说是带有情景空间的展示设计,必然少不了媒材手段的辅助与应用。 由于橱窗是非永久性空间,需经常更换,低成本的造价,较高的艺术水准,就成为商家的第一要求。这就要求设计者要有丰富的想象力、创造力,设计出优美、独特的具有冲击力的情景空间。
Window is the forefront of business competition “position.” Window design is the most direct display of self-promotional design, has always been a must contend for business, naturally by the designer’s attention. Excellent window display design, to maximize consumer attention, until it stops its purpose. Window design in general is a showcase with the design of the scene space, inevitably media assistance and application. As the window is non-permanent space, need to be replaced frequently, low cost, high artistic standards, has become the first business requirements. This requires designers to have a wealth of imagination, creativity, design a beautiful, unique and impact of the scene space.