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随着移动技术和网络技术的发展,是一个以互联网为主的微传播的时代。交互式传播媒介已经走上了主导地位,让人们认识和理解世界的过程越来与接近,生活和消费的方式越来越接近。互联网生活成为个人生活中重要的组成部分。智能手机、平板电脑等个人终端已经占据了绝大多数人群,是现代人们茶余饭后的必要搭配。这样的趋势给品牌提供了很好的宣传平台和与受众交流的机会。于是,各品牌纷纷利用网络资源宣传品牌,扩宽品牌推广的市场,达到极为有力的品牌形象宣传成为急待解决的策略问题。在人们阅读和消费方式多元化的今天,使品牌形象涉及发生了转变,使品牌形象设计由原有的二维平面世界走向了三维,由静态走向动态,由无声到有声的转变。
With the development of mobile technology and network technology, it is an era of micro-communication based on Internet. The interactive media has taken the leading position, getting people to know and understand the world more and more close, living and spending more and more close. Internet life has become an important part of personal life. Personal terminals such as smartphones and tablets have taken over the vast majority of people and are a necessary part of modern life. This trend gives the brand a good platform to promote and exchange with the audience. As a result, all brands have used network resources to promote the brand, expand the brand promotion market, to achieve a very powerful brand image promotion has become an urgent strategic issue to be solved. In today’s diversified reading and consumption patterns, brand image changes have taken place, making the brand image design move from the original two-dimensional plane world to a three-dimensional, from static to dynamic and from silent to sound.