着信息技术的发展,互联网在人们的生活中逐渐普及,为了跟上时代步伐,出现了一种新的市场领域,即电子商务。在信息化和工业化逐渐融合的背景下,电子商务的应用需求越来越高,很多传统行业也开展了电子商务领域并取得了很大的成就。对于电子专业学生来说,就业问题迫切需要创业指导,基于此,对电子商务教学现状进行简要分析,然后根据其教学特点对其教学中的创新思维和创业指导进行探索,以期能够提出具体的解决方案。 With the development of information technology, the Internet is gradually popularized in people’s life. In order to keep up with the pace of the times, a new market area has emerged, that is, e-commerce. With the gradual integration of informatization and industrialization, the demand for e-commerce is getting higher and higher. Many traditional industries have also launched the field of e-commerce and made great achievements. For e-majors, there is an urgent need for entrepreneurial guidance on the issue of employment. Based on this, a brief analysis of e-commerce teaching is carried out. Based on the teaching characteristics, the essay explores innovative thinking and entrepreneurship guidance in teaching so as to provide specific solutions Program.