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我国现有畜牧兽医科技期刊100多种,近些年有较大发展,但是整体运作水平还不高,竞争力偏弱。究其原因,雷同、同质化严重,未能形成自身特色是重要原因之一。本文通过分析专业化细分的影响、定位、创新、服务等一系列运作手段,以期提升科技期刊竞争力,适应专业读者需求,实现科技期刊可持续发展。
There are more than 100 kinds of periodicals of animal husbandry and veterinary science and technology in our country, which have greatly developed in recent years. However, the overall operation level is not high and the competitiveness is weaker. The reason, similarity, serious homogeneity, failed to form their own characteristics is one of the important reasons. By analyzing the influence of specialization, positioning, innovation and service, this paper aims to improve the competitiveness of sci-tech periodicals, adapt to the needs of professional readers and realize the sustainable development of sci-tech periodicals.