2016年2月,“上海女孩逃离江西农村”事件火爆网络。该事件在经传统媒体转载后,引发一系列大规模讨论。然而,此事最终被认定为假新闻,部分传统媒体纷纷“中招”。传统媒体在此事中有所失职,在事件开始发酵时非但未进行详细的事实核查,反而起到了推动假消息扩散的作用。在互联网背景下,传统媒体在转型期更应坚持新闻专业主义,并注重对官方自媒体平台的把关。 February 2016, “Shanghai girl flee Jiangxi rural” event hot network. After the incident was reprinted through traditional media, it triggered a series of large-scale discussions. However, the matter was eventually identified as false news, part of the traditional media have “move”. Traditional media has been dereliction of duty in this matter. Instead of carrying out detailed factual verification when the incident began to take shape, the traditional media played a role in promoting the spread of false information. In the context of the Internet, traditional media should uphold journalism and professionalism in the transition period and pay attention to checking the official media platform.