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1供电企业电力营销管理存在的问题1.1信息保障不完善目前,许多供电企业信息化程度还不高,电力营销管理系统还不完善,同时存在着一定的技术漏洞,容易导致安全风险。这些问题严重制约了电力营销管理的正常开展,同时也可能会造成信息泄露,对供电企业的电力营销管理造成影响。1.2理念创新跟不上时代的步伐在当前市场经济不断深化的背景下,供电企业的电力营销管理策略必须要符合市场经济的要求,但是
1 power supply enterprise power marketing management problems 1.1 imperfect information security At present, many power supply companies information technology is not high, power marketing management system is not perfect, and there are some technical loopholes, easily lead to security risks. These problems severely restrict the normal development of power marketing management, meanwhile it may also cause information leakage and affect the power marketing management of power supply enterprises. 1.2 The concept of innovation can not keep up with the pace of the times In the current context of deepening market economy, power supply marketing management strategy must meet the requirements of the market economy, but