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利用对青少年消费心理学的分析结合地下商业空间的特殊环境,研究出符合消费群物质需求和精神需求的地下商业空间橱窗陈列设计的设计理念和设计技巧,从而既增强消费者购物欲望,提高销售业绩又为设计师提供理论依据。
Using the analysis of adolescent consumer psychology combined with the special environment of underground commercial space, the design concept and design skills of underground commercial space window display design that meet the material needs and spiritual needs of consumer groups are developed so as to not only enhance consumers’ shopping desires and increase sales Performance for designers to provide a theoretical basis.