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本文通过因子分析探查出影响消费者数码相机购买渠道选择的各种因素同时,还研究了不同影响因素对消费者购买渠道选择行为倾向的影响程度,并在上述分析的基础上给出了相应的营销启示。
This paper explores the various factors that affect consumer choice of digital camera purchase channels through factor analysis. At the same time, it also studies the influence of different factors on consumer choice behavior, and based on the above analysis, Marketing Inspiration