随着人们物质生活水平的提高,人们对蔬菜的消费观念、偏好、方式逐渐变花,消费领域日趋拓宽,蔬菜营销市场发展前景广阔。本文通过对宏河镇蔬菜承包基地的蔬菜市场营销现状、存在问题等进行研究,结合该承包基地的实际情况与当地市场经济提出蔬菜市场营销发展的对策。 With the improvement of people’s material life level, people gradually change their concept, preference and way of consumption of vegetables, broaden the field of consumption, and have a bright future for the development of vegetable marketing market. This paper studies the current situation and existing problems of vegetable marketing in the vegetable contracting base of Honghe Town and puts forward the countermeasures of the development of vegetable marketing combining with the actual situation of the contracting base and the local market economy.