在倡导低碳、健康、绿色的消费时代,人们的消费水平日新月异地变化着,作为一种创造审美对象的精神生产——艺术生产,在这个时代似乎更胜一筹。新生代作为网络时代的消费宠儿,他们对消费市场的把握是艺术生产的最直接反应,他们引领并带动整个社会的消费观念的变革。在这个多元化发展的今天,品牌消费已经成为心理消费符号。 In advocating the low-carbon, healthy and green consumption era, people’s consumption level changes rapidly with each passing day. As a kind of spiritual production that creates an aesthetic object, art production seems to be superior in this era. Cenozoic as a consumer darling of the Internet age, their grasp of the consumer market is the most direct reaction of art production, they lead and lead the changes in consumer attitudes across the community. In this diversified development today, brand consumption has become the symbol of psychological consumption.