春节是中国最具代表性的节日,其特有的春节文化在英国的跨文化传播,其实是一个符号的建构过程。从符号学的角度来探讨英国的中国春节文化,不仅可以看到目前中英跨文化交流中取得的成果,也易于从多个角度来分析文化建构的具体形式。然而,符号的物质性和复杂性也使得这些文化符号容易被误读,因此形式创新也是一个亟待考虑的问题。 The Spring Festival is the most representative festival in China. The unique cross-cultural communication of Spring Festival culture in Britain is actually a sign construction process. To explore the Chinese Spring Festival culture in Britain from a semiotic point of view can not only see the achievements made in the current cross-cultural exchanges between China and Britain, but also analyze the specific forms of cultural construction from multiple perspectives. However, the materiality and complexity of symbols also make these cultural symbols easily misread, so formal innovation is also an issue to be considered.