这是一个品牌的时代,品牌的效应无处不在,作为公共文化架构中重要组成部分的博物馆陈列展览也不能例外。创造具有地方特色的博物馆临时展览品牌,其效果事半功倍。博物馆可持续发展的主要动力是临时展览,扩大一个博物馆在城市中的影响力和凝聚力,更要靠临时展览的品牌。2008年1月23日,中共中央宣传部、财政部、文化部、国家文物局联合下发了《关于全国博物馆、纪念馆免费开放的通知》。实行免费开放后,人们参观博物馆的热情和兴趣高涨,博物馆的教育 This is a brand era, the effect of the brand is everywhere, museums and exhibitions as an important part of the public cultural framework is no exception. To create a museum temporary exhibition brand with local characteristics, its effect with less. The main driving force behind the museum’s sustainable development is temporary exhibitions that expand the museum’s influence and cohesion in the city and rely more on temporary exhibition brands. On January 23, 2008, the Propaganda Department, the Ministry of Finance, the Ministry of Culture and the State Administration of Cultural Heritage of the CPC Central Committee jointly issued the “Notice on Free Opening National Museums and Memorial Halls.” After the implementation of free and open, people visit the museum’s enthusiasm and interest, museum education