美国万宝路公司总裁马克斯韦尔说过:品牌是企业发展的最大资本,它如同储蓄的户头,只要不断提高产品质量、信誉等累计其价值,便可享受它的高额利息。品牌已威为现代企业的新特征,成为企业生存和发展的生命线。 Maxwell, President of Marlboro, USA, said: As the largest capital of an enterprise, a brand is like a savings account. As long as its value is accrued by continuously improving its product quality and reputation, it can enjoy its high interest rate. The brand has been a new feature of the modern enterprise has become the lifeline of the survival and development of enterprises.