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美的正在通过提供家电后服务,增强用户粘性,抢占线下用户入口,探索服务转型。“当用户们尖叫着来跟我反馈‘美的洗悦家’的服务‘太棒了’的时候,我知道这款‘产品’找对了痛点。”罗娟这样对《商学院》杂志记者说。罗娟是美的洗悦家创始人,也是加入美的十年之久的“老员工”。美的洗悦家是由美的集团投资打造的全新O2O有偿家电深度清洗保养上门服务,专业从事油烟机、洗衣机、空调、冰箱、热水器等各类家用电器的清洗及保养服务。2005年大学毕业后,罗娟加入美的,先后从事过
The United States is to provide home appliance service, enhance user stickiness, to seize the offline user portal, to explore service restructuring. “When users scream and tell me that the service of” Meijiaweishueyue “is” great “, I know it’s a painful point.” “Luo Juan did this to” Business School “ Magazine reporter said. Luo Juan is the founder of the United States Hyatt Hyatt, but also joined the United States a decade old ”old staff ". The United States and wash Yue home is funded by the United States to invest in the group to create a new O2O paid appliances deep cleaning and maintenance services, specializing in range hoods, washing machines, air conditioners, refrigerators, water heaters and other household appliances cleaning and maintenance services. After graduating from college in 2005, Luo Juan joined the United States, has worked