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随着国内互联网的不断发展和普及,从网络获取信息已经成了大多数人的首选。与网络阅读相比起来,传统的纸质书籍变得毫无竞争优势。成本高、信息更新速度慢等缺点日益显著。读者的阅读习惯已逐渐发生转变,传统书籍杂志的地位已经岌岌可危。本文分析了我国书籍杂志的生存现状和遇到的危机,并提出向互联网免费模式方向转型的可能性,探讨新的盈利模式,如周边产品开发,与厂商共赢等,为书籍杂志今后的生存之路做参考。
With the continuous development and popularization of the domestic Internet, obtaining information from the Internet has become the first choice of most people. Traditional paper books have no competitive advantage over online reading. High costs, slow updates, and other shortcomings increasingly significant. Readers’ reading habits have gradually changed, and the status of traditional books and magazines has been at stake. This article analyzes the current situation and the crisis of the books and magazines in our country, and proposes the possibility of transition to the free mode of the Internet. It also explores new profit-making models such as peripheral product development and win-win cooperation with manufacturers, which will be the future survival of books and magazines Road for reference.