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2000年 10月,韩国的一家非寿险公司——现代海上火灾保险公司（以下简称现代海上城为2002年韩日世界杯的赞助商,并被指定为世界杯的保险提供人。现代海上为世界杯建主了一支特殊的团队,以获取最佳的业绩。现代海上获得了独家使用2002年世界杯纪念章、广告语、吉祥物、各类标识以及同时为世界杯大赛安排保险的特权。为使世界杯的市场效益达到最大化,现代海上实施了IMC（市场一体化）战略,包括商业活动、促销、接
In October 2000, Hyundai Marine Fire Insurance Company, a non-life insurance company in Korea (hereinafter referred to as the sponsor of Hyundai Marine City for the 2002 Korea-Japan World Cup and designated as the insurance provider for the World Cup, A special team for best performance Hyundai acquired the exclusive use of the 2002 World Cup medals, slogans, mascots, all kinds of logos and at the same time arranged for the insurance of the World Cup qualifications. In order to make the World Cup market efficiency To maximize, Hyundai implemented IMC (market integration) strategy, including business activities, promotion, then