鲁班文化节,作为红星美凯龙又一次大胆创新的尝试,将自身品牌与历史性人物“鲁班”联系,迸发起一次具有社会正能量的品牌文化营销,将文化融入品牌精神,为红星美凯龙奠定了具有精神内涵价值的品牌。文化营销让品牌深入人心市场上的多数企业认为,企业的存在发展就是为了汲取更多的利润,以最小的产出,得到最大的收益,才是一个企业成功的标志。红星美凯龙认为:一个好的企业在盈利的同时,更要注重其自身的文化积淀,通过文化营销倾力打造品牌资产,才能使品牌更具价值深度。而 Luban Cultural Festival, as the Red Star Macalline once again bold attempt to innovate, its own brand and historical figures “Luban ” contact, burst into a positive social brand energy culture marketing, the culture into the brand spirit, for the Red Star Macalline laid a brand with the value of spiritual content. Cultural marketing for the brand deeply rooted in the hearts of the majority of companies believe that the existence of the business development is to draw more profits, with the smallest output, get the maximum return is the symbol of a business success. Red Star Macalline that: a good business profitability at the same time, we must pay more attention to its own cultural heritage, Qingli through cultural efforts to build brand equity, in order to make the brand more valuable depth. and