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借时装中的“高级定制”概念,探索了当前图书出版活动中根据不同主体需求进行个性化定制的可能性和具体执行方案。其中,功能个性化图书高定关注重点为图书内容模块的个性化组合和呈现形态的个性化选择;收藏型图书的高定则从读者的收藏需求入手,重点关注图书内容和品质的文化价值,探索执行此类订单的流程和外围资源的建立方式。
By the concept of “Advanced Customization” in fashion, this paper explores the possibility and specific implementation plan of personalized customization according to the needs of different subjects in current book publishing activities. Among them, the function of high-definition personalized books focus on the personalized content of the book portfolio and the presentation of individual choice; the high standard of collection of books from the reader’s collection needs to focus on the content and quality of the book’s cultural value, Explore the process of implementing such orders and the way in which external resources are set up.