包装设计与我们日常生活关系密切,因为它是产品和消费者直接沟通的桥梁。产品包装具有两个重要的属性——功能性和信息性,要做好包装设计就必须了解这两个属性所担负的责任,而不应使包装设计仅流于“美观”的表面。了解包装设计的属性,对包装设计这一专业也具有重要的意义,以市场需求为目标,强化专业的细分性,使学生通过系统的学习,掌握包装设计的基本理念和技巧,让学生踏上社会后,不但能学以致用,也能为推动行业发展做出成绩。 Packaging design and our daily life are closely related, because it is a direct bridge between products and consumers. Product packaging has two important attributes - functionality and information, packaging design must understand the responsibility of these two attributes, rather than packaging design should only flow in the “aesthetic ” surface. To understand the attributes of packaging design is also of great significance to the profession of packaging design. With the goal of market demand, the professional segmentation is strengthened to enable students to master the basic concepts and techniques of packaging design through systematic learning so that students can step on After coming to the community, we can not only apply our knowledge but also make achievements in promoting the development of the industry.