随着非时政类报刊出版单位转企改制和非独立法人报刊编辑部体制改革工作的进一步推进,许多非时政类报刊出版单位已转成企业,成为市场主体。本文围绕教育期刊如何打造品牌效应,从而提高市场竞争力,提出了自己的看法。 With the reform of non-government-owned newspapers and periodicals publishing enterprises and the reform of non-independent legal newspaper editorial department system, many publishing units of non-political newspapers and periodicals have been turned into enterprises and become market players. This essay puts forward my own views on how to create the brand effect of educational periodicals so as to improve the market competitiveness.