【摘 要】
：
文章通过对文献的梳理和研究发现,顾客资产与企业的绩效有着千丝万缕的联系。静态的组织能力已经不能保证企业可以获得持续较高的顾客资产,因此必须开发动态能力,才能应对超
【机 构】
：
上海财经大学国际工商管理学院,上海财经大学世博经济研究院,
论文部分内容阅读
文章通过对文献的梳理和研究发现,顾客资产与企业的绩效有着千丝万缕的联系。静态的组织能力已经不能保证企业可以获得持续较高的顾客资产,因此必须开发动态能力,才能应对超竞争环境下顾客资产的价值提升。文章总结出动态能力的三个维度,对于提升顾客资产驱动因素的价值有促进作用,对企业的发展有重要的现实意义。
The article through the literature review and research found that customer assets and business performance are inextricably linked. The static organizational capacity can no longer guarantee that enterprises can obtain continuous higher customer assets. Therefore, it is necessary to develop dynamic capabilities to cope with the increase of customer assets under hyper-competitive environment. The article summarizes the three dimensions of dynamic capabilities, which can promote the value of customer assets drivers and has important practical significance for the development of enterprises.
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