实践证明,健康类报纸在“坚持科学性、实用性、指导性并重”原则的同时,要特别突显服务性。服务性是新闻的一个重要特性,也是媒体在激烈竞争中立于不败之地的重要法宝。本文主要以《家庭保健报》为例,探讨健康类报纸在竞争中形成的带有共性的服务物色——科学性、实用性和互动性。科学性——安身立命之本本文说的科学性,是指卫生类报纸立足科学前沿,对健康新观念、新知识、新动向的一种超 Practice has proved that health newspapers should adhere to the principle of “being scientific, practical and guiding”, and at the same time highlight the service. Service is an important characteristic of news and an important magic weapon for the media to remain invincible in the fierce competition. This paper mainly takes “Family Health Newspaper” as an example to probe into the common nature of health service newspapers’ appearance in the competition - science, practicality and interactivity. Scientific - to settle down for life The scientific version of this article refers to a kind of super-health newspapers that are based on the frontier of science and have a new concept of health, new knowledge and new trends