对中国大学生篮球联赛即CUBA所引发的校园体育文化现象进行了探讨与分析。阐述了校园体育文化的特点、内涵以及对大学校园文化的影响,对CUBA的特点和积极作用进行了归纳,认为CUBA这一校园体育赛事承载着文化内涵,对校园体育文化健康发展起到推动作用,重视和加强校园体育文化建设对学校的精神文明建设及全面发展都具有重要意义,并对如何将CUBA融入高校校园文化,怎样在高校校园文化的建设中发挥CUBA的推动作用提出相关建议。 On the Chinese college basketball league that is CUBA caused by the phenomenon of campus sports culture were discussed and analyzed. It expounds the characteristics and connotation of campus sports culture as well as its influence on college campus culture. It summarizes the features and positive functions of CUBA. It holds that CUBA, a campus sports event, carries cultural connotations and promotes the healthy development of campus sports culture It is of great significance to emphasize and strengthen the construction of campus sports culture for the construction of spiritual civilization and all-round development of schools. Suggestions on how to integrate CUBA into campus culture and how to promote CUBA in the construction of campus culture are put forward.