自媒体时代,信息由多数人生产,多数人消费,生产和消费界限模糊。新媒体的传播特征是由所有人面向所有人进行传播。媒体内容显示出即时性、多元化和互动性的特征,内容的稀缺不再成为问题,每个人都可以是信息的生产者、传播者、接受者,媒体内容更加个性化,实现了创造与传播、关注与交友、尊重与满足等人类的基础需求和精神需求。传统电视是典型的一对多传播,即从电视这个 Since the media age, information has been produced by the majority, the majority has consumed, and the boundaries between production and consumption have been vague. The new media is characterized by the spread of all people for all. The content of the media shows the features of instantness, diversity and interaction. The scarcity of content is no longer a problem. Everyone can be the producer, the distributor and the receiver of information. The media content is more personalized and the creation and dissemination are realized , Pay attention to the basic needs and spiritual needs of mankind, such as making friends, respecting and satisfying others. Traditional television is a typical one-to-many transmission, from television to this one