将原有的以企业为核心转变为以客户需求为产品开发核心实现品牌与客户的互动。如果简单的形容一下,可以理解为将原始的“推土机”强力推进的方式转化为“蚁群”式的细小而密集资源合围方式。传统的服装品牌营销是通过大型卖场及城市核心营销聚焦地来实现客众群的聚集式购买来实现的。在不同的城市,往往会以某一个或一组商业建筑为核心, The original business as the core into a customer demand for product development core brand and customer interaction. If simply described, it can be interpreted as the original “bulldozer” powerful way to transform into “ant colony” type of small and dense resource encirclement. The traditional clothing brand marketing through the large-scale shopping centers and urban core marketing focus to achieve the customer base of the group to buy to achieve. In different cities, often one or a group of commercial buildings as the core,