近些年来,PB商品在欧美等发达国家的零售市场上十分盛行。PB(PrivateBrand)就是自有品牌商品,是由商店自己生产或组织生产并冠以自家商标(有些没有商标),主要在本店销售的商品。PB商品也称为SB(Store Brana,商店品牌),与PB或SB相对应的是NB商品(National Brana,社会品牌)。 In recent years, PB products in the United States and Europe and other developed countries in the retail market is very popular. PB (PrivateBrand) is its own brand of goods, is produced by the store or organize their own production and branded with their own trademarks (some without the trademark), mainly in the shop selling products. The PB product is also referred to as the SB (Store Brana, store brand), and the PB or SB corresponds to the NB product (National Brana, social brand).