随着市场的复杂多样化,客户的需求也越来越个性化,要赢得客户必须坚持企业的一切经营活动都要以“客户满意”为中心。与中国经济发展的增速一样,中国客车业也不可避免地进入到微增长时代。在这样一个变革期,一方面,由于全球化、技术的汇集和交融、产业管制的放松等因素,导致竞争复杂多样,产业边界和产品界定日益模糊,同时竞争的激化使利润 As the market is more complex and diversified, the needs of customers are becoming more and more personalized. To win customers, all enterprises must insist on “customer satisfaction” as their core business. Like China’s economic growth, China’s passenger car industry will inevitably enter the era of micro-growth. In such a period of change, on the one hand, due to globalization, the pooling and blending of technologies and the relaxation of industrial regulation, the competition is complicated and diversified. The boundary of industries and the definition of products are increasingly blurred. At the same time, the intensification of competition makes profits