近年来,国内外许多城市,从自身特点出发,选取最能体现本城市特点,具有较高文化品位,能有效提高城市知名度的文化现象或文化样式,作为本城市的品牌文化,精心打造,着力宣传,从而大大提高了城市知名度,成为推动社会进步与经济发展的助力因素。 In recent years, many cities at home and abroad, starting from their own characteristics, select the cultural phenomenon or cultural style that best embodies the characteristics of this city, have a high cultural taste, and can effectively enhance the city’s popularity. As a city’s brand culture, Publicity, thus greatly increasing the city’s popularity, as a driving force to promote social progress and economic development.