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创造力是人类的所有能力中最稀有的能力之一,但如果广告人将财务目标和效率置于创造力之上,甚至认为创造力只理想化的东西,那么你必然面临淘汰。从原上海奥美董事、总经理到现在WPP学院院长,董洽一直保持着优秀广告人那种对行业的敏锐嗅觉和深刻洞察。董洽身上透着一股对广告业充满忧患意识的理想色彩,一心赤诚深思远瞩,他以一个过来人的身份,对新一代广告人充满了殷切的期待,以身作则、灌溉桃李,希望也相信未来中国广告业会发展得更好!在一个阳光明媚的中午,《中国广告》记
Creativity is one of the rarest abilities of all of humanity, but if advertisers put financial goals and efficiency above creativity, or even think that creativity is only idealistic, then you are bound to face a phase out. From the original director and general manager of Ogilvy & Mather Shanghai to the present president of WPP Academy, Dong Qiao has always maintained a keen sense of smell and deep insight into the industry for outstanding advertisers. Dong Chiah showed an ideal color full of hardship and awareness of the advertising industry. With his sincere attitude and determination, he is full of ardent expectations for a new generation of advertisers. By example, he irrigates and hopes to believe in the future China’s advertising industry will develop better! In a sunny noon, “China Advertising” in mind