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业绩下滑,品牌退市,企业收购,公司倒闭……这一系列关键词勾勒出中国日化市场的生存和发展现状。置于内外双重压力之下,中国日化产业已经规律性地呈现出转型期的诸多特点。这对专业美容行业来说,也颇有启示。
Decline in performance, brand delisting, corporate acquisitions, company closures ...... This series of keywords outline the survival and development status of China’s daily chemical market. Placed under the dual pressures of inside and outside, China’s daily chemical industry has regularly showed many characteristics of the transition period. This is the professional beauty industry, also quite enlightenment.