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粤绣是一种以布代纸,用针作笔,把彩色蚕丝当颜料的绝美艺术。由广绣和潮绣两大绣派组成,粤绣与苏、湘、蜀绣并称为“中国四大名绣”。粤绣自清朝起就是南粤重要的出口文化产品,但几经更迭,至上个世纪九十年代后遭遇时代冲击,而大多绣品厂未能抵御冲击而倒闭,而现今更是面临着失传的危险。其作为岭南地区的中国传统工艺中的突出代表,国家级的非物质文化遗产,在面对现代化社会环境的冲击下,显得尤为脆弱。本文在了解粤绣面临的情况下,通过研究粤绣走向困境的原因,结合市场成功案例分析,探究适合粤绣发展的新型式,为粤绣发展找到一些新的启示。
Cantonese embroidery is a kind of cloth on behalf of the paper, with a needle for the pen, the color silk as a beautiful art pigment. Embroidery and embroidery with the Soviet Union, Hunan, Shu embroidery and known as “China’s four famous Embroidery ”. Since the Qing Dynasty, Yuexiu has been an important export cultural product of Southern Guangdong since the Qing Dynasty. However, after many changes, it has suffered from the impact of the times after the 1990s. However, most embroidery factories failed to resist the impact and went bankrupt. Nowadays, Yue Dan is facing the danger of lost pass. As a prominent representative of Chinese traditional crafts in Lingnan area, its national intangible cultural heritage is particularly vulnerable in the face of the impact of the modern social environment. This paper, under the circumstance of knowing Guangdong embroidery, studies the reasons why Cantonese embroidery is in a dilemma and analyzes the successful cases of the market to explore a new style suitable for the development of Cantonese embroidery and find some new revelations for the development of Cantonese embroidery.