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手机“读屏”蔚然成风,数字化出版成为了新的产业增长点。本文通过对手机出版呈现出的微阅读、娱乐化主导、个性化服务、全媒体平台特点的详细解析,试图为手机出版的数字化未来发展提供一些思考。
Mobile phone “read screen ” become common practice, digital publishing has become a new industry growth point. This article attempts to provide some thoughts on the digital future development of mobile phone publishing through the detailed analysis of the characteristics of micro-reading, entertainment-oriented, personalized service and all-media platform presented by mobile publishing.